By Craig Hunt Founder and CEO of Ideal Advisor Software
“Practicing the art and science of website valuation and improvement”
Published by Stacie Drever
Using a Journalism Standard for Websites
Ask anyone who has ever been trained as a reporter and they’ll tell you they use the classic 5Ws to evaluate story ideas. This technique works for evaluating websites as well.
Start with Who and ask if that question is clearly answered by the About Us or Homepage. Next, find out What information makes the site unique. This is where you can determine the reason for the site’s existence and whether the navigation is simple to use. The When question is all about the age of the site and the time elapsed between updates.
Following these journalism standards is a great way to do a quick website evaluation and even though metrics aren’t mentioned, some analytics can be included here. Moving along to the Where question means determining if the site serves a specific geographic location and finding out all you can about the origins of the company.
Finally, consider a quick set of Why queries by asking yourself if people visiting the site will find the information useful. Of course, getting a professional website evaluation done is the most precise way to do a complete assessment, but relying on the 5Ws can give you an accurate synopsis.