Using a Journalism Standard for Websites

By Craig Hunt Founder and CEO of Ideal Advisor Software
​“Practicing the art and science of website valuation and improvement”

Published by Stacie Drever

Using a Journalism Standard for Websites

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Ask anyone who has ever been trained as a reporter and they’ll tell you they use the classic 5Ws to evaluate story ideas. This technique works for evaluating websites as well.

 

Start with Who and ask if that question is clearly answered by the About Us or Homepage. Next, find out What information makes the site unique. This is where you can determine the reason for the site’s existence and whether the navigation is simple to use. The When question is all about the age of the site and the time elapsed between updates.

 

Following these journalism standards is a great way to do a quick website evaluation and even though metrics aren’t mentioned, some analytics can be included here. Moving along to the Where question means determining if the site serves a specific geographic location and finding out all you can about the origins of the company.

 

Finally, consider a quick set of Why queries by asking yourself if people visiting the site will find the information useful. Of course, getting a professional website evaluation done is the most precise way to do a complete assessment, but relying on the 5Ws can give you an accurate synopsis.

Some Affiliate Marketing Tips

By Craig Hunt Founder and CEO of Ideal Advisor Software
​“Practicing the art and science of website valuation and improvement”

Published by Stacie Drever
 
Affiliate Marketing Works Best When Handled Properly

As one of the three distinct ways you can monetize for direct profits, affiliate marketing is the one that might be [...] Continue Reading…

Building a Website That’s Compelling

By Craig Hunt Founder and CEO of Ideal Advisor Software
​“Practicing the art and science of website valuation and improvement”

Published by Stacie Drever

 
Building a website that’s compelling and sticky

The bottom line when it comes to any website valuation is improvement. You want the site you’re selling or working at [...] Continue Reading…